Blog
“An investment in knowledge pays the best interest.” – Benjamin Franklin
Dejavu’s Insights section is a platform for people to expand their horizon, acquire and share knowledge within the sports marketing community. We want to create both a knowledge centre by offering valuable content, as well as a community platform where people can ask questions and engage in fruitful discussions.

Bring tokenized fan engagement to Southeast-Asian sports fans and the clubs they love
It is unlikely that you have heard of the Juventus Fan Token, right? Presumably, you have heard of Bitcoin and Blockchain before though.That is not

Future trends of our smart, digital companions: Wearables offer great opportunities for sports and data enthusiasts, and they can even help us fight Covid-19!
Rise of the wearables Wearables are taking over the world by storm. The market for these small, smart companions has grown more than tenfold over

Padel Tennis: On the brink of becoming the fastest-growing sport in the world!
What is padel? To put it simply, padel is basically a mixture of tennis and squash. It is played on a 10m by 20m court

Sports tech in Asia – How has the sports industry been transformed and reshaped by technology?
2020 marks the year where Asia’s GDP will overtake the combined GDP of the rest of the world. Forecasts project that the region is will

Esports, gaming and VR – a match made in heaven?
Doom and Gloom 2020 will go down in history as a life-altering year that re-shaped society in lasting ways. The ongoing coronavirus pandemic triggered a

Not familiar with Super-Apps? You’re missing out on new ways of attracting customers!
The Super-App The most popular instant messenger apps in Asia have evolved to become platforms in their ownright. With APAC consumers accessing the Internet primarily